IUF Live - Technology Solutions Supergroup

We’re the
UK’s First Technology-led experiential agency.

We fuse creativity with control, delivering bold, immersive brand activations powered by our proprietary software, hardware, and real-time data systems. We create experiences that entertain, engage, and deliver measurable ROI.

We deliver bold

activations underpinned by a world of propriety software and hardware.

Our platform is built to perform and built in-house. That means no markups, full flexibility, and full control. From interactive games and RFID to digital content triggers and custom apps, every experience is powered by tech that’s designed, developed, and deployed by us.

Built to measure, track,
entertain your fans

Built for the moment.

Creative

Designing bold, immersive brand worlds that capture attention and imagination.

Set production

Building striking environments with precision, pace, and production-grade finish.

Hardware rental

Supplying high-performance tech, ready to power any experience, anywhere.

Applications

Smart digital tools that drive interaction, insight, and brand engagement.

Staffing

Skilled teams who deliver seamless execution, from setup to showtime.

Logistics

End-to-end movement, storage, and setup—on time, without compromise.

Our projects

Lidl EURO Fanzone

IUF Live worked with Lidl’s lead agency to deliver a nationwide tour. From registering thousands of guests with QR wristbands to automatically assign children’s content to their parent’s account, we enabled a technology-led fanzone to entertain the whole family.

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9,000+ registrations

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16,000+ goals scored

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6,000+ prizes delivered

Disney Wonder of Friendship Tour

Celebrating 100 years of Disney magic, IUF Live built an interactive journey to take groups through immersive worlds. Using the IUF Live RFID user management platform, groups answered questions about their friendship before receiving personalised content revealing the journey they’d been on

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Welcomed 400+ guests per day

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Designed choice algorithm

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Apps offered in 4 languages

Under Armour Total Footwork

IUF Live were challenged to create a showstopping game within in a busy flagship retail store.“Total Footwork” promotes Under Armour’s pursuit of high performance with two games that measure player’s agility and precision, delivered beautifully across multiple LED interfaces within a branded set and unit.

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UK’s first touch-LED floor game

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Two multiplayer games to choose from

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Up to 200 unstaffed game plays per day

Coopah London Marathon 2025

The official training sponsor of the London Marathon wanted to capture finishers and promote their brand to runners and their supporters. IUF Live provided teams of Brand Ambassadors and photographers to take official images complete with the finishers time digitally positioned to show off their achievement

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1,000+ photos of finishers

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90% email marketing opt in

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7 photography teams

Your next step
starts here…

Tell us about your project, and a member of our team will be in touch to explore the right solution for you.

One conversation.
Endless possibilities.

Lets Talk

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